Freelance Music Marketing

Labels

Experienced marketing/product management services specializing in alternative, pop and rock artists in the UK & US markets. Available for select freelance marketing projects. Contact details and career highlights below.

Artist Managers

Looking for an experienced music marketing pro to help out with campaign management for your artists? More and more management companies are starting their own labels or taking on traditionally label-lead marketing roles. Shoot me an email.

Independent Artists

Looking for guidance on how to navigate the music industry, campaign management and growing your fan base? Check out my free & paid coaching resources for unsigned artists DETAILS HERE >>

Get to know...

My name is Anna Turunen. I'm a music marketing consultant & artist coach with 8 years experience...but most importantly, I'm a music fan.

After interning in the marketing department at Sony Music Finland, I moved to London and landed in the marketing team of Music Week "Label Of The Year" winner Polydor Records (Universal Music UK) for 4 years, specializing in US (Interscope, Republic) signed alternative, rock and pop artists - both developing talent and global superstar level artists.


After Universal, I worked at Parlophone (Warner Music UK) for 2 years, deepening my skills in artist development across UK domestic repertoire and US-Alt (Elektra, Fueled By Ramen, Roadrunner) signed artists.


Some of my career highlights include two #1 albums with 5 Seconds of Summer and YUNGBLUD, as well as top 10s with Machine Gun Kelly, Avril Lavigne, Ashnikko, Gabriels, Waterparks, Fall Out Boy, Imagine Dragons and Lighthouse Family. Developing talent from newly-signed to BRIT Award nomination level, a Music Week "Marketing Campaign Of The Year" nomination and a BBC Sound Of 2023 Top 5 campaign.

I currently offer marketing/product management services to record labels and management companies, and coaching for independent artists around the world. Music is my life and creating fandom around my artists is my jam. I've dedicated my entire career to helping artists at all levels grow their fan bases and define their messaging.


Wanna work together? Enquire at anna@breaktherecordconsulting.com